I pointed to a banner with marine animals affected by pollution.
“These images haunt our dreams because we know we can do better. It’s time for change not only in how we manufacture yachts but also in our collected responsibility to protect the environment.”
A few of the onlookers applauded, and I spotted nods of agreement.
“I’ve seen firsthand the transformative power of awareness and collective action. The luxury yacht industry can lead by example. We need innovation, sustainable practices, and a commitment to cleaner oceans.”
Camera flashes danced brightly across the crowd, capturing their supportive reactions.
“Let’s work together,” I concluded. “Let’s protect what we love. Let’s ensure that future generations can enjoy the beauty of our oceans.”
The crowd erupted in applause, and reporters clamored in front of the podium to ask questions. I felt flush with the success of my speech—no one had booed me, thrown rotten eggs at me, or turned their backs and walked away because they believed what I said didn’t matter.
“Charlotte,” one reporter asked, “can you share some specific examples of the harmful practices you’ve observed in the luxury yacht industry?”
“Absolutely. While I can’t speak for every company, we’ve seen instances of improper waste disposal, excessive use of non-renewable resources, and emissions that impact both air and water quality. These practices can have serious consequences for marine life and our oceans.”
A ripple of murmurs traveled through the group as they all took note.
Another reporter held up her hand, and I acknowledged her. “What is your ultimate goal with this campaign?”
“Our goal is to foster a shift toward more sustainable practices within the industry. We want to encourage innovation, responsible manufacturing, and environmental stewardship. We believe that by raising awareness, we can protect our oceans while still enjoying the beauty of luxury yachts.”
A third reporter chimed in, “How can yacht enthusiasts and consumers support your campaign and make a positive impact?”
“That’s a great question,” I said with a smile. “Consumers can make a difference by supporting yacht companies that prioritize sustainability and responsible manufacturing. They can also raise their voices, demanding transparency and eco-friendly practices. Small changes, like using eco-friendly products onboard and reducing waste can have a huge collective impact.”
“Charlotte,” yet another reporter called out. “What’s your message to the luxury yacht industry leaders—like, for example, Blackwood Inc.—who might be watching?”
My mind immediately jumped to Alex, and a hot flush ran over me. Why had the reporter mentioned the Blackwood name specifically?
We’re on the same side. I’m not the enemy.
“To the industry leaders,” I said, and my voice sounded calmer than I thought it would, “I say this: Embrace sustainability, not just as a trend but as an imperative. By investing in innovation and environmentally responsible practices. Companies like Blackwood Inc. have the opportunity to lead by example and leave a lasting positive legacy for our oceans and future generations. It’s not just a good thing to do, it’s their moral obligation to think of the bigger picture.”
Victoria Morgan stepped up and ended the questioning, sending the reporters away with a smooth response.
“That’s it,” she said, turning to me. “You did fantastic.”
I beamed. “It was good?”
“Perfect,” Victoria said. “Now, go out and relax, have fun, do something to take your mind off all of this. You worked your fingers to the bone these past two weeks, and you deserve a break.”
“We’re going out,” Maya said, and Victoria smiled at her.
“Good. It’s great wanting to fight for a bigger cause, but you should live a little, too. Focus on yourself for a while before you jump back in and try to save the world.”
I blushed. That was exactly what I was trying to do.
The team was already starting to take down the banners, and the crowds had dispersed. I wanted to help, but Maya dragged me away before I could get involved again, insisting that I’d done my part already.
We drove straight from the press release to a bar. It wasn’t in our part of town, but Maya insisted.
“We should do something different from usual to celebrate. Besides, you can’t just be stuck in our normal routines all the time.” Maya scrunched her nose. “I’m sick of Soulstice, anyway.”
I chuckled. “I love that bar.”
“I think you’re the only one who does.”