Page 290 of Most Eligible Billionaire CEO

“I’ll give him that much, Jules is absolutely breathtaking.”

“Something tells me Jules isn’t her club name,” Collin quips.

“It’s not. She was a guest, and she had one of those silly Crayola color names for the evening.”

“Did you break protocol?”

“I didn’t,” I quash his concerns. “I bumped into her yesterday afternoon. Outside of the club, it’s fair game.”

“And you’re calling me so I can give you some pointers?”

“Fucker.”

He chuckles.

“This call is strictly business, Dennison,” I set him straight.

“I don’t follow.”

“I’m calling you first, but I intend on calling Shane right after.”

“Don’t keep me in suspense, Levi.”

I brief him.

“Oh, that’s a killer concept for a stationary bike,” he says.

“You should see it.”

“Do you have any photos?”

“You should come and see it in person,” I suggest.

“Why do I feel you have something up your sleeve?” he asks.

I tell him about becoming Jules’s new partner.

“It’s going to take more capital to bring the product to market,” I tell him honestly. “That’s where you and Shane come in.”

“Why us?” he asks.

Collin and Shane didn’t invest in SteamTunes. Collin was at a low point in his life—drug addiction—and Shane was too preoccupied with keeping his brother alive. Thank God, Collin got back on his feet. They’re not billionaires, but they’re very wealthy.

“The Dennison name is synonymous with fitness—you and Shane are kings in the arena,” I explain. “Your brother is still considered one of the top personal trainers in the country. And he’s a top Food Network chef. He might not have as many personal training clients as before, but Shane’s roster of former A-lister celebrity clients is legendary. He’s shaped the bodies of the biggest stars in Hollywood. You might be too cocky for your own good, but it’s undeniable, you’re an influencer and a trendsetter.” He laughs. “I still have to dig deeper, but from my initial assessment, once the app works, Jules is off to the races. She’s going to need solid marketing and ideally a face to represent the brand.”

“And of course, you were picturing my face,” Collin says.

“Actually, I was picturing Jules’s, Shane’s and yours.”

“Why the three of us?”

“Jules is the CEO of the company, she stunning and she’s fit. She’s the embodiment of the brand. The same for you and Shane. I don’t believe in reinventing the wheel. The way to sell fitness products is by showing attractive, fit people using the product. If they happen to have name recognition, it’s bonus.”

“You’re thinking infomercial?”

“Exactly,” I confirm.

“Okay, this sounds very interesting.”

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