Page 16 of His to Correct

The number in the upper right of the screen changed to 9.

Georgette let out a soft sob. “I can’t… it’s too embarrassing.”

“You should have thought of that before you were mean to Sarah,” Michael said. “Now be a good girl and use your diaper.”

I watched, barely breathing, as Georgette’s face contorted. She bit her lip hard, her whole body trembling with the effort of holding back. Then, with a gasp, she sagged slightly.

The camera zoomed in, showing a wet patch spreading on the fabric of the diaper between Georgette’s legs. The girl’s face became a mask of mortification, but as she continued to empty her bladder, something else crept into her expression. Her cheeks flushed pink, her lips parted, and her eyes took on a glazed look.

The number went to 10. Georgette was wet down there in more than one way.

Even worse, I became acutely aware of my own body’s response. An insistent throbbing had taken up residence between my thighs. My nipples had hardened, clearly visible through my bra and my blouse. I squeezed my legs together, trying desperately to quell the ache.

I can’t watch any more of this, I thought frantically. I jabbed at the remote, closing the video feed.

CHAPTER 9

Melissa

I hurried back to my desk, my legs unsteady beneath me. As I sank into my chair, I became terribly aware of a damp patch in my own underwear. My breath came in short, sharp pants as I tried to regain my composure.

I sat there, staring blankly at my monitor, for a long time. I tried desperately to refocus on work. I tried to push the lingering arousal from what I had just witnessed way, way down in my mind.

I couldn’t: my cheeks burned with shame as I helplessly replayed the scene in my mind—Georgette’s mortification as she wet herself, the unmistakable signs of her reluctant arousal. And my own shameful response to it all.

I shook my head, willing the images away. Crazy. All of it. So very crazy.

I just shouldn’t be affected by something like that. I was here to change things, not to…

I saw the look on Georgette’s face again. I denied that I had felt anything that matched it. In that effort, my mind went in a new direction that seemed stupid and insane at first—and then, suddenly, became the kind ofahamoment I remembered from my favorite case studies and my favorite nonfiction.

Women. Women like Georgette. There must be… in the audience… lots of women who don’tthinkthey want their suitors or husbands or boyfriends or whatever to put them in diapers. Don’tthinkthey want that… but…

I remembered a report I had seen on the broad, top-down market trends for New Modesty Blue. Suddenly reanimated, I reached out for my keyboard and brought my monitor back to life. I searched and found the report.

Yes: viewership was roughly ninety percent male. Most of the other ten percent were characterized in the report as ‘DF’—Dominant Female. A tiny sliver, without a percentage, bore the label ‘SF’—Submissive Female.

I opened a new document and started to type, using the flow of my thoughts about marketing to push away the ones about my own reaction to what I had seen in the viewing room—not to mention everything I had experienced since coming to Selecta Entertainment.

According to the most recent longitudinal survey of market segmentation trends, NMB is leaving money on the table.

A strong first statement. I needed to back it up. I needed data.

I dove into what I had, pulling up reports and market analyses. My fingers flew across the keyboard as I poured my thoughts onto the screen:

The current viewer demographics for NMB show a clear gender imbalance, with only ten percent of viewers identified as female. However, as Selecta knows very well indeed, a significant portion of women harbor submissive fantasies they may be reluctant to acknowledge or explore. By targeting this untapped market segment, NMB has the potential to dramatically increase its viewership and revenue.

I paused, my heart racing. Was I really suggesting what I thought I was suggesting? I shook my head and pressed on, telling myself this was just business strategy.

Proposed marketing approach:

1. Develop a discreet, female-focused advertising campaign emphasizing the ‘empowerment through submission’ narrative. Use subtle imagery and language that speaks to hidden desires without being overly explicit.

2. Create a separate viewing portal specifically for submissive female viewers, with a softer aesthetic and more romantic framing of NMB content.

3. Introduce a loyalty program for female viewers, offering exclusive content and personalized ‘training’ suggestions based on viewing habits.

4. Partner with high-end lingerie and sex toy companies to offer curated product selections tied to popular NMB scenarios.

---