“Where’d the logo come from?” Ty asked.
“Cassie did it when I talked to her about this,” Meesha said.
“I should have guessed. All our materials are so slick, Cassie,” Ty said. “It’s what you do, and what distinguishes F5F in the market.”
She found herself ridiculously pleased, even though he didn’t look at her, and spoke as if it were just a fact. “The branding of all of it would make it ours.”
“And give it all cohesion beyond the hashtag,” Meesha said, clicking through her slides. “A feature couple of the month is another option. You might get some of the media to pick those up as human interest stories. Weddings at F5F.”
“Whoa,” Kyle said.
“Why not?” Meesha said, challenging him. “Someone is going to want to exchange their vows on that rock climbing wall, and once they do, there will be more.”
“How can we lean into this with workshops or guests?” Theo asked. “Maybe free memberships for couples who get married after meeting here?”
“Whoa,” Ty said. “Discounts maybe.” They all laughed.
“Singles nights in the weight room,” Damon said. “Meet your match and spot each other. Work together to reach your goals.”
“The dance club is only open Fridays and Saturdays,” Kyle said. “What if we host some kind of mixers on Thursday nights?”
“I think the main thing is to give what’s already happening more visibility,” Meesha said. “Like this.” She clicked through more examples. “But you need content, maybe even beyond what members voluntarily share.”
“A photographer,” Ty said softly. Something about his tone pricked at Cassie and she watched him closely.
She was sure he didn’t know a photographer. She constantly polled the partners for contacts and photography was a big expense in their marketing materials.
“Exactly!” Meesha said. “And someone—” she cleared her throat with mock modesty “—to build these graphics and manage these threads for you. You need a social media goddess.” She raised her hands, her expression expectant.
The guys all grinned as one. “Gee, would you know anybody with those credentials looking for a job?” Kyle asked, all innocence.
“Me!” Meesha said and they all laughed. “I can make sure you own this, but I can’t do it as a side hustle. It’s a lot of graphics work plus monitoring and managing. It’s a full time job.”
“I thought you had a day job,” Ty said.
“I do, but this would be a lot more fun.” She smiled with that infectious enthusiasm.
“It will take a lot of work to pull it together,” Theo agreed, who probably was the most engaged of all of them on social media. “Can you give us your resumé?”
Meesha smiled and pulled out her phone. “All I need is an email addy.”
Theo grinned and gave her one. There was an audible ping as he received her message.
“This is great, Meesha. Thanks for bringing it to us and preparing the presentation. Any other suggestions?” Ty asked, glancing at his agenda.
Meesha smiled. “You should know that there are...discussions about each of you.”
“Us?” Damon said with obvious surprise.
“You,” she agreed. “All of you. I mean, after all, you’ve been here the longest. It would only make sense that if there’s some matchmaking magic at F5F, you wouldn’t all be single anymore.” She put up a screenshot that had Kyle leaning closer.
“They take bets on us?” he asked, incredulous.
“Kind of. People love shipping.”
“Shipping?” Ty echoed.
“Creating fictional relationships,” Cassie explained. “It’s like fantasy football.”