7
Sasha
Sasha stormed into her office. What had she ever done to Conner McPhee? Why didn't he like her? She just couldn't figure it out. She had hoped to get a few more captain's tips videos, but she really didn't want to work with him anymore, especially after today. She just wanted to scream. She wanted to turn around and go back into the weight room and give him a piece of her mind. But that wasn’t very professional, and if Sasha was anything, she was a motherfucking professional. So, she shoved all the anger down.
The words he said in the weight room kept replaying in her head. And the fact that he was saying them to other people. It all had her seeing red. She plopped down in her chair fuming.
“Is something wrong?” asked Bill, seeming very uncomfortable.
“No, I'm fine,” she gritted out through her teeth. Then she dropped her head to her desk with a thud.
“Is Cash giving you trouble?”
“No. Cash is great. It's nothing. Just having a bad day.” She knew better than to say a bad word about the golden boy, Conner McPhee.
She pulled up her computer to check her email and some analytics before her meeting with Hillary. She'd been there almost a full month and had been posting for two weeks. So far, she was pleased with engagement and growth, but she wanted the most current numbers before the meeting.
As she pulled it up, she saw two videos were going viral, one was no surprise, the slow-motion video of Cash winking at the suit cam was killing it. But when she looked, Conner's video was also going viral. She had posted it yesterday, and today it had over 1.2 million views. This was amazing! The Magic had never had views like this, and they were going up as she watched. Followers had almost doubled in the past two weeks. This was everything she hoped it would be. Her five-point social media plan was working, and it was working even faster than she had hoped. Now she was just going to wait and see if this would impact ticket sales as she had hoped. There had been talk of moving the Magic to a larger city to grow the fan base, but if she could grow it here, that wouldn't be necessary. That was part of Hillary's goal.
“Okay, Bill, I'll see you later.”
“Before you go,” he said, stopping her. “I was updating the website with some of those ‘get to know the player pages’. Wanted to let you know the website's traffic is up today.”
“That's wonderful! Can you send me those numbers? I’m getting ready for a meeting with Hillary, and I’d love to be able to show her some growth.”
“You got it,” he said, turning back to his computer. She couldn't believe he had been in charge of their social media. No wonder it had been a snooze fest.
She made her way up to Hillary's office and checked the email from Bill. Traffic on the site was indeed up. She was feeling good.
“Sasha, come in! How are you doing?” Hillary asked as she entered.
“Good,” she said, sitting down across from her.
“How have you been settling in here?”
“Good, I'm getting to know everyone, and I've been able to get going on that plan we talked about,” she said, feeling confident, even if one of the viral videos was with Conner.
“I was talking to the GM today. He's been really impressed with your work so far.”
“Did you happen to look at numbers today?”
“I haven't. I've been talking deals for players and got stuck in meetings for trade deadlines.”
“Well, we have two videos with over a million views and site traffic is up. I'm hoping that transfers into ticket sales soon.”
“Send it to me,” she said.
“Already did, it should be in your inbox,” Sasha replied with a smile.
“So it is.” She was quiet, looking over the numbers. “Sasha, this is impressive.”
The validation she felt from that was so needed, Conner's comment about her little videos had been eating away at her.
“I’m pleased with them. I have two more Tips from the Captain and then some great stuff with Wes and Ethan, and some behind the scenes stuff I'm hoping will go well.”
“Good, well I trust you. You are doing great work. I think you should keep going with Conner. He's so great, isn't he?”
“He's....great,” she said, biting her tongue. “I think I might turn the tips to Wes and Ethan though.”